PlusMore is a hotel technology startup I started. Our CEO came to us with the idea of putting tablets in hotels. Nobody knew where it would go. I immediately started on designs. My mockups/wireframes are adjusted based on who I am showing my designs to. Sometimes, I wanted the CEO to just concentrate on the UX, so I would create a black and white version for him. But most of the time, I trained my team to learn how to focus on the UI, UX, and branding separately. To me, a wireframe is like editing a movie without the sound. It’s all connected.
Showing visuals helps me with process. For example, in V5, I have 3 pictures over a picture. If this was a black and white wireframe, it would look fine, but showing the images, it becomes clear that it is a visual overload. Most importantly, my mockups get everyone excited! I love my job, and I want people to really see what the product will look and feel like. Getting people excited keeps everyone positive, which leads to more work getting done!
In one year, I made over 250 designs for 50 different pages PlusMore contains.