•Designed delivery app for couriers
•Established a new visual language that replaced the previous one
•Created user friendly experiences across multiple platforms
•Met tight deadlines
•Collaborated with co-workers
Branding is directly linked to UI/UX
When I started working at GetPackage, I wanted to do a total visual revamp. I felt that the old design felt old, and that it wasn't helping the UI/UX. Branding is directly linked to UX, which is why I often start with it.
Old Logo
•Harsh flat red is uninteresting and can be associated with negative states
•Full text is hard to read
New Logo
•Gradient softens flat red
•Thick initials increase visibility and legibility
New Color System
Old colors
•Flat, and banal
•Lack of options
New colors
•More colorful, more saturated
•Many more options
Icons
Old Icons
New Icons
Courier App
Sender Order
Sender portal desktop
Partner Referral Program
OP tracker
