Designed delivery app for couriers 
Established a new visual language that replaced the previous one
Created user friendly experiences across multiple platforms
Met tight deadlines
Collaborated with co-workers
Branding is directly linked to UI/UX
When I started working at GetPackage, I wanted to do a total visual revamp. I felt that the old design felt old, and that it wasn't helping the UI/UX. Branding is directly linked to UX, which is why I often start with it. 
Old Logo
Harsh flat red is uninteresting and can be associated with negative states
Full text is hard to read
New Logo
Gradient softens flat red
•​​​​​​​Thick initials increase visibility and legibility
New Color System
Old colors
Flat, and banal
Lack of options
New colors
More colorful, more saturated
Many more options
Icons
Old Icons

New Icons
Courier App
Sender Order
Sender portal desktop
Partner Referral Program
OP tracker

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