 
     •Designed delivery app for couriers 
•Established a new visual language that replaced the previous one
•Created user friendly experiences across multiple platforms
•Met tight deadlines
•Collaborated with co-workers
Branding is directly linked to UI/UX
When I started working at GetPackage, I wanted to do a total visual revamp. I felt that the old design felt old, and that it wasn't helping the UI/UX. Branding is directly linked to UX, which is why I often start with it. 
 
     Old Logo
•Harsh flat red is uninteresting and can be associated with negative states
•Full text is hard to read
 
     New Logo
•Gradient softens flat red
•Thick initials increase visibility and legibility
New Color System
 
     Old colors
•Flat, and banal
•Lack of options
 
     New colors
•More colorful, more saturated
•Many more options
Icons
 
     Old Icons
 
     New Icons
Courier App
 
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
     
      
    Sender Order
 
      
     
      
    Sender portal desktop
 
     Partner Referral Program
 
     OP tracker
 
      
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                      